You may not realize it, but your life is impacted by artificial intelligence (AI) every day. AI has become a catch-all term for technology that can perform tasks, such as automation, analyzing data, and writing in similar ways to how a human can perform these tasks. It is AI technology that targets ads to you, and predicts what you will type when you are doing an internet … [Read more...] about How AI Can Impact the PR and Marketing Industries
PR
Big Data Helps To Create Great PR Campaigns
According to Wikipedia, Public Relations is the practice of managing the spread of information between an individual or an organization and the public. As all of that information is data it can be analysed and used to improve the PR activities performed by organisations. Enter the world of big data and that information can be turned into valuable insights. As I have mentioned … [Read more...] about Big Data Helps To Create Great PR Campaigns
