Were all generating a lot of data about ourselves and how we live day to day. There are personal fitness devices, preferences and opinions expressed on social media, details on when weve come and gone from the house from our security systems, and more. It isnt just data that companies are collecting from us, but data that we are directly generating ourselves. What should we be … [Read more...] about Pssst How Much Money For Your Personal Data?
payments
How Credit Card Companies Use Big Data to Improve Industries
Credit card companies are among the most data-savvy organizations in the world and they have been ever since their birth. The reasons for this are very simple and arguably the biggest one of these is the fact that credit card companies operate with enormous numbers of both credit card holders and merchants. In order for this machine to keep running the way it should and for it … [Read more...] about How Credit Card Companies Use Big Data to Improve Industries
How Secure is Your Payment Data? Not Very Secure It Seems!
Mobile payments are on the rise. Samsung and Apple have each introduced their own payment systems already some time ago and many new startups are entering the market as well, with of course Square being on top of the list. Consumers are also slowly getting used to mobile payments, be it with their smartphone or with their smart watch. In addition, large brands are also entering … [Read more...] about How Secure is Your Payment Data? Not Very Secure It Seems!
Mexico’s Customer Festival
IT'S ALL ABOUT THE CUSTOMER: The most customer-centric Marketing event in Mexico is back in 2016. Mexico's Customer Festival is the most customer-centric marketing event in Mexico, bringing together C-level executives, senior-level marketers, and hungry newcomers, to cover the leading themes in loyalty, big data, customer experience, and payments. Among the participants … [Read more...] about Mexico’s Customer Festival
How To Make Data Pay You!
When I say pay, I am talking about over $3 billion this year alone. This is expected to hit nearly $50 billion by 2018*. Where is all this money coming from? There are four main uses of data to gain a benefit: advertising, marketing, product development and data management itself yes, money is even made from managing the information! With the growing number of data entry points … [Read more...] about How To Make Data Pay You!
