So I thought I was being original for writing a piece on datafication. But when I searched it, I saw that many before me had written about it, and just like the word Big Data, so too had datafication become a buzzword, just like buzzword before it had become a buzzword. But like Chumbawumba, I get up again, and this will not keep me down. First, the definition. There is no … [Read more...] about The Datafication of People and Stuff and Things
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Have Marketers Taken Big Data Too Far?
Paula Rosenblum writes a fun piece regarding the creepiness of retailers using their Big Data. In it, she contends that targeting our past purchases to send us relevant offers is smart business, but that the use of retargeting tools and practices is downright creepy. But how creepy is it really? We, as consumers, have enabled this sort of behavior, have we not? We get certain … [Read more...] about Have Marketers Taken Big Data Too Far?
Reclaim your name: FTC Commissioner’s Big Data Plan
On June 26th, United States FTC Commissioner Julie Brill spoke to over 100 activists, advocates, journalists, attorneys, and industry professionals at the 2013 Computers, Freedom and Privacy Conference in Washington, D.C. about the challenges she and others are facing with privacy and rising tide of data flooding the world. While extolling the benefits of Big Data, she … [Read more...] about Reclaim your name: FTC Commissioner’s Big Data Plan
