Whether your company builds software, provides marketing services or sells life-sized posters of Fred Flintstone, big data analytics will affect your company culture. Why? Its simple: analytics offer information, and once information has been learned, it changes everything around it. Just as our Stone Age ancestors underwent incredible cultural changes with the discovery of … [Read more...] about How Big Data Analytics Will Affect Your Company Culture
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How The Internet of Things Can Create Disruptive Business Models
More and more companies are turning to a recurring revenue business model from online companies to unexpected companies such as Adobe and Audi. These new, unexpected, subscription-based business models are disruptive but when they are connected to the Internet of Things very interesting models can appear. Aria Co-founder Brendan O'Brien sat down with eCornell at Dreamforce '13 … [Read more...] about How The Internet of Things Can Create Disruptive Business Models
How Oxford University Takes Healthcare Data to A New Level
The Oxford University knows how to take Healthcare Data forward and recently started with a new initiative, which is funded by the Li Ka Shing Foundation. The Li Ka Shing Centre for Health Information and Discovery connects Big Data and latest technologies to make new discoveries. The centre brings together two different themes; research in Healthcare Data and the Target … [Read more...] about How Oxford University Takes Healthcare Data to A New Level
Using Personal Data for Personalisation – Maintaining a Complete and Trusting Relationship
This article was written by Jed Mole, European Marketing Director at Acxiom, a data, analytics and software-as-a-service company. Were all individuals. And while we all value different things, when things get personal, we care - we want relationships to suit our best interests. So shouldnt a trusted relationship extend to our interactions with brands to give us personalised, … [Read more...] about Using Personal Data for Personalisation – Maintaining a Complete and Trusting Relationship
The Challenges of Fighting Crime With Big Data – Video
Fortunately we do not live in a "Minority-report-world" where you can be convicted of a crime you have not yet commit but are probably about to do. Although a Minority Report scenario might seem far away, it is already possible to predict where crime is likely to happen. Predictive analytics are rapidly improving, but will never be able to predict with 100% accuracy whether or … [Read more...] about The Challenges of Fighting Crime With Big Data – Video
