Company ParStream Address 275 Shoreline Drive Redwood City, CA 94065, USA Founders Michael Hummel, Jrg Bienert & Norbert Heuer Founded 2008 Funding $ 5.6 million Employees 40 Website www.ParStream.com Rating 8 bits  ParStream is a big data analytics platform that is capable of delivering sub-second response time on terabytes of data. Launched in 2008 in … [Read more...] about ParStream Is A Real-Time Big Data Analytics Platform
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Have Marketers Taken Big Data Too Far?
Paula Rosenblum writes a fun piece regarding the creepiness of retailers using their Big Data. In it, she contends that targeting our past purchases to send us relevant offers is smart business, but that the use of retargeting tools and practices is downright creepy. But how creepy is it really? We, as consumers, have enabled this sort of behavior, have we not? We get certain … [Read more...] about Have Marketers Taken Big Data Too Far?
Big Data Helps To Create Great PR Campaigns
According to Wikipedia, Public Relations is the practice of managing the spread of information between an individual or an organization and the public. As all of that information is data it can be analysed and used to improve the PR activities performed by organisations. Enter the world of big data and that information can be turned into valuable insights. As I have mentioned … [Read more...] about Big Data Helps To Create Great PR Campaigns
Also SMEs Can Achieve Remarkable Results With Big Data
Research by SAS Institute shows that still 71% of organisations do not yet have a big data strategy. They have not yet started testing or even planning for a big data strategy. The global survey by SAS was performed among SourceMedias Information Management audience; corporate executives and IT managers. It shows that many organisations have not yet thought about a big data … [Read more...] about Also SMEs Can Achieve Remarkable Results With Big Data
HR Can Derive Valuable Insights From Big Data
Big Data impact how we live, how we work and consequently also how we work together. Therefore Big Data should be on the agenda of the Human Resources Manager. When Big Data is applied correctly by the human resource department it can increase employee productivity, decrease costs and improve revenues. Organisations can create better and happier employees with Big Data. Analyse … [Read more...] about HR Can Derive Valuable Insights From Big Data
