A digital marketer needs a mix of skills to be successful. But the difference between successful marketing campaigns and missteps often comes down to how you leverage digital marketing tools to collect, organize and analyze campaign data. Whether you're a digital marketing pro or new to the field, there are some best practices that you should keep in mind. The exact methods and … [Read more...] about 5 Ways You Can Get More From Your Data
optimization
From Big Data to Big Mac; how McDonalds leverages Big Data
McDonalds is a massive global food service retailer with more than 34.000 local restaurants serving more than 69 million people in 118 countries each day. Their daily customer traffic is 62 million customers and they sell approximately 75 burgers every second. With annual revenue of $ 27 billion and over 750.000 employees McDonalds is a huge company. Americans alone consume one … [Read more...] about From Big Data to Big Mac; how McDonalds leverages Big Data
