Conversion rate optimisation is very important, but it is also a very imprecise science. The biggest challenge is that customer behaviour is constantly evolving. The practices that customers responded to five years ago may not be effective today. Marketers must use the latest tools and strategies to maintain a decent ROI. Predictive analytics models are highly effective, but … [Read more...] about 6 Risks with Using Predictive Analytics for Conversion Rate Optimization
optimization
The Link between Good SEO and Big Data
According to latest statistics, at the moment we have around 7 Zettabytes of data on the internet. And that number is increasing as we speak. So, where's all of this data coming from? Simply put, we all create tons of data every day. For instance, we upload 576,000 hours' worth of video on YouTube every day; Facebook has around 1.3 billion active users daily, who post pictures … [Read more...] about The Link between Good SEO and Big Data
Response Surface Methodology, Analysis & Interpretation
1. Introduction Response Surface Models, a variation of the simple linear regression, with the incorporation of the second order effects of non-linear relationships, is a popular optimization technique to determine the best possible combinations of variables to determine a specific response to a phenomenon (Minimum/maximum/saddle point). RSM is particularly useful to understand … [Read more...] about Response Surface Methodology, Analysis & Interpretation
A Look at the Role of Big Data in SEO
The concept of big data can seem a bit elusive to most people. There are thousands of possible applications and just when you think you have a grasp on it, something changes. But from a business and marketing perspective, it's important that you recognize how big data is related to SEO. Google: The World's Largest Data Corporation It's impossible to separate big data from SEO, … [Read more...] about A Look at the Role of Big Data in SEO
Why Content Analytics Will Tell You More than Business Intelligence
Of course, you know all about web analytics or social media analytics, which has been around for years. However, web analytics and social media analytics alone is not enough to gain an understanding of your (online) business. There is another type of analytics that cannot be overlooked, which is content analytics. What makes it so special and why should you be paying attention … [Read more...] about Why Content Analytics Will Tell You More than Business Intelligence
