In the digital era where consumers are just as likely to purchase online as in a brick-and-mortar location, delivering a seamless channel experience has become the new competitive imperative. Retailers are ramping up their investments in omnichannel and multichannel strategies to deliver exceptional experiences, wherever and whenever todays consumers choose to interact with … [Read more...] about How Poor Data Prevents Retailers to Deliver Omni-Channel Experiences
omni-channel
Let Your Data Guide Your Marketing 5 Ways to Transform Your Business with Better Data
Marketing data lies at the foundation of every successful marketing strategy. Data tells us who are best customers and prospects are, how to target them with the right offers and through the right channels, which messages will drive the most conversions, how to improve customer retention, and numerous other marketing initiatives. With the right mix of data, you can ensure that … [Read more...] about Let Your Data Guide Your Marketing 5 Ways to Transform Your Business with Better Data
How to Personalize the Retail Experience with Data
Leading retailers have made great strides in becoming omnichannel, multichannel marketing experts. Reaching consumers across multiple channels, having a strong digital presence, engaging on social platforms, and embracing mobile continue to be key themes in targeting todays shopper. However, being present across a myriad of channels is no longer enough to entice consumers who … [Read more...] about How to Personalize the Retail Experience with Data
All-Channel Marketing Is NOT Omni-Channel Marketing
I was on a panel for the news media community at the Teradata Partners conference a few weeks back. Our discussion centered upon how marketing is changing in todays big data world. As the discussion started, something hit me like a ton of bricks. Namely, doing marketing across all channels is not at all the same as true omni-channel marketing. While it sounds like a semantic … [Read more...] about All-Channel Marketing Is NOT Omni-Channel Marketing
Brasil’s Customer Festival
Brasil's Customer Festival is a two day interactive conference that unites all aspects of the customer journey. Brasil's Customer Festival started out as a loyalty-focused event back in 2011 when it was still called Loyalty World Brasil. Since then, we have evolved along with the industry to cover the entire customer journey, incorporating 6 new areas all about the … [Read more...] about Brasil’s Customer Festival
