Leading retailers have made great strides in becoming omnichannel, multichannel marketing experts. Reaching consumers across multiple channels, having a strong digital presence, engaging on social platforms, and embracing mobile continue to be key themes in targeting todays shopper. However, being present across a myriad of channels is no longer enough to entice consumers who … [Read more...] about How to Personalize the Retail Experience with Data
omni-channel
All-Channel Marketing Is NOT Omni-Channel Marketing
I was on a panel for the news media community at the Teradata Partners conference a few weeks back. Our discussion centered upon how marketing is changing in todays big data world. As the discussion started, something hit me like a ton of bricks. Namely, doing marketing across all channels is not at all the same as true omni-channel marketing. While it sounds like a semantic … [Read more...] about All-Channel Marketing Is NOT Omni-Channel Marketing
Brasil’s Customer Festival
Brasil's Customer Festival is a two day interactive conference that unites all aspects of the customer journey. Brasil's Customer Festival started out as a loyalty-focused event back in 2011 when it was still called Loyalty World Brasil. Since then, we have evolved along with the industry to cover the entire customer journey, incorporating 6 new areas all about the … [Read more...] about Brasil’s Customer Festival
America’s Customer Festival 2015
Our Story America's Customer Festival started out as a loyalty-focused event back in 2011 in Las Vegas, NV. Since then, we have evolved along with the industry to cover the entire customer journey - with a special focus on loyalty strategies, CRM solutions, data analytics tools, payment technologies, engagement, and experience. The American market has always set the … [Read more...] about America’s Customer Festival 2015
Three Steps You May be Overlooking on the Road to Omni-Channel Retailing
If you are a retailer, then you are well aware that consumers interact with your company through any number of channels, such as email, customer service departments, call centers, social media, in-store visits, and on-line shopping. As your customers place orders on your website, call your customer service department, or use their loyalty card in your brick-and-mortar location, … [Read more...] about Three Steps You May be Overlooking on the Road to Omni-Channel Retailing
