Did you know that companies with omnichannel customer engagement strategies retain on average 89% of their customers? This is compared to a 33% customer retention rates for companies with weak omnichannel strategies. (Invesp) What exactly does it mean to be omnichannel? According to Wikipedia, omnichannel uses a variety of channels in a customer's shopping experience including … [Read more...] about 3 Strategies to Wow Your Customers with Omnichannel Experiences
omni-channel
How to Become an Omni-Channel Data-Driven Retailer
In today's digital age where customers are as likely to buy a product from an eCommerce website as from a brick and mortar store, delivering a seamless and value-adding shopping experience has become more important than ever before. The multiple shopping channels available to customers and the competition posed by other retailers have made it an absolute necessity for a retail … [Read more...] about How to Become an Omni-Channel Data-Driven Retailer
Digital Transformation – the Key to Customer Loyalty in the Insurance Industry
According to consumers, insurers are not keeping up with their expectations - and customers are not sticking around long enough to give them the opportunity to prove otherwise. Those in the insurance industry are well aware of the poor rankings in customer experience satisfaction scores and know that customer loyalty is at an all-time low. Customer churn due to declining … [Read more...] about Digital Transformation – the Key to Customer Loyalty in the Insurance Industry
How Poor Data Prevents Retailers to Deliver Omni-Channel Experiences
In the digital era where consumers are just as likely to purchase online as in a brick-and-mortar location, delivering a seamless channel experience has become the new competitive imperative. Retailers are ramping up their investments in omnichannel and multichannel strategies to deliver exceptional experiences, wherever and whenever todays consumers choose to interact with … [Read more...] about How Poor Data Prevents Retailers to Deliver Omni-Channel Experiences
Let Your Data Guide Your Marketing 5 Ways to Transform Your Business with Better Data
Marketing data lies at the foundation of every successful marketing strategy. Data tells us who are best customers and prospects are, how to target them with the right offers and through the right channels, which messages will drive the most conversions, how to improve customer retention, and numerous other marketing initiatives. With the right mix of data, you can ensure that … [Read more...] about Let Your Data Guide Your Marketing 5 Ways to Transform Your Business with Better Data
