An omnichannel marketing strategy can greatly increase revenue for firms. But neglecting to implement one can seriously hurt sales potential.Retailers can enhance their current omnichannel approach. This is possible through comprehending consumer journeys. Also through creating individualized experiences, consumers favor buying across numerous platforms. Each cross-channel … [Read more...] about How To Improve Your Omnichannel Marketing Strategy
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The Integration of Billboard Advertising and Digital Marketing
Advertising is the concept of creating awareness about a brand, product, or event. Its application has evolved over the years from simple paper posters on the streets to wooden boards, billboards, radio, TV and now online digital advertising. While some of the methods used to advertise in the past continue to fade, some remain relatively important to businesses looking to … [Read more...] about The Integration of Billboard Advertising and Digital Marketing
Customer Service Summit West
The Customer Service Summit West (June 7-8, San Diego); brings together an unrivalled list of senior leaders from the world's biggest brands, purpose-built to guide you seamlessly into the future of customer success, social care, and multichannel customer service. Join 150+ customer leaders and 25+ expert speakers - all working in-house at globally recognizable brands - and … [Read more...] about Customer Service Summit West
Insurance Customer Engagement Europe 2018, 19 – 20 June, London, UK
Insurance Customer Engagement Europe 2018 (19-20 June, London, UK)'will be placing the customer at the forefront of all conversations; reimagining the insurance marketing, acquisition and retention cycle to build lifetime customer engagement. The insurance industry is entering an age of disruption and digital transformation as well as a more demanding customer than ever … [Read more...] about Insurance Customer Engagement Europe 2018, 19 – 20 June, London, UK
3 Big Data Hurdles Every Omnichannel Marketer Must Face
Unless you've been living under a rock for the past few years, you know that big data is driving the present and future of marketing “ or all business operations for that matter. According to Gartner, the worldwide business intelligence and analytics market is expected to reach $18.3 billion by the end of 2017. For all the potential it offers, the sheer volume of big data is … [Read more...] about 3 Big Data Hurdles Every Omnichannel Marketer Must Face
