For many companies going down the big data path, collecting data for its own sake has been a costly exercise with varying degrees of ROI. Historic data is great for understanding past events, but as companies mature, their big data efforts move to become more central to business operations: from descriptive, diagnostic analytics to predictive, prescriptive courses of action. … [Read more...] about Dangers and Missed Opportunities: Using Historical Data in the Age of Real Time Decision Making
monetization
Simplest Way to Monetize Data: Think of Data as a Product
With the exponential growth of IoT and M2M, data is seeping out of every nook and cranny of our corporate and personal lives. However, harnessing data and turning it into a valuable asset is still in its infancy stage of development. In a recent study, IDC estimates that only 5% of data created is actually analyzed. Thankfully, this is set to change as companies now have found … [Read more...] about Simplest Way to Monetize Data: Think of Data as a Product
From Data Ownership to Data Usage: How Consumers Will Monetize Their Personal Data
In a world where more data is created than ever before, data ownership is gaining in importance. Not only organisations understand the value of data. Also consumers are becoming more aware of the value of their data and they are less willing to give companies their sensitive data for free. In the past years, consumers have become more careful in sharing their data with anyone. … [Read more...] about From Data Ownership to Data Usage: How Consumers Will Monetize Their Personal Data
