"The song will never work. Its too long, too complex, too confusing and doesnt fit into any musical genre." Radio stations feedback to Queen about Bohemian Rhapsody The search of greater return on Big Data investment or generating alternative revenue streams for your organization is important to all companies. However, it is not that easy with Big Data. Therefore, lets go … [Read more...] about Debunking the Myth of ‘Data Monetization’
monetization
Why Big Data Companies Should Become MDM-Oriented
So called big data vendors continuously approach businesses of the so called real economy. They promise revolutionary benefits. Usually the sale task is tough, as big data projects imply significant internal changes which seem costly, unpredictable and indirectly impact whole business model. Such changes are never welcome, unless they are obviously profitable in rational … [Read more...] about Why Big Data Companies Should Become MDM-Oriented
Can Your Business Profit From Data Quality?
We often refer to business data as an asset. Something as prized as data is important for every function in an organisation, so its easy to see why its so valuable, and vital. On our blog, weve discussed ways that clean data can make an organisation more efficient, and therefore more profitable. And we know that clean data cuts waste. But data is not just an asset internally. … [Read more...] about Can Your Business Profit From Data Quality?
5 Steps to Winning in the Data Economy
2.5 quintillion bytes of data are created every day (source: IBM). In addition to legacy modes of data generation, new behaviours like social media posts, digital pictures and videos, activity tracker usage, and IoT sensor measurements have accelerated the pace of data generation. The astounding amount of data generated is hard to comprehend, let alone understand how to put to … [Read more...] about 5 Steps to Winning in the Data Economy
6 Issues to Consider when Monetizing Big Data
When discussing how companies can capitalize on Big Data, we often hear about successful use cases that have helped companies achieve various business goals, such as improving sales and efficiencies, strengthening customer relationships, and providing better products and services. Another way companies can capitalize on Big Data is by monetizing it. Data Monetization … [Read more...] about 6 Issues to Consider when Monetizing Big Data
