The customer journey is incredibly complex today - thanks to rapid technological advancement. Our digitally-focused culture allows businesses to connect with their customers through more channels than ever before. But, it also makes it even more challenging to optimize and determine which methods are driving in the best results. In order to figure out which specific marketing … [Read more...] about Your Mobile Marketing Data Is Dirty – But These Mobile App Attribution Techniques Can Help
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Why React Native is the Best Option for Most Startups
One of the most crucial decisions app-based startups will make is how to build their product. They have to decide if they will utilize the traditional platform-specific native approach or go with a cross-platform solution. If they elect to go with the cross-platform approach, they must then select from the dozens of available frameworks. This decision will impact the cost, … [Read more...] about Why React Native is the Best Option for Most Startups
Predictive Analytics for Mobile Apps: The Comprehensive Guide
A few years back, Gartner predicted for the year 2018, that less than 0.01 percent of consumer mobile apps will be considered a financial success. The alarming fact has shaken up the entrepreneurs from top to bottom who remain trapped in the positive thinking web and forbidden the word failure'. If you want your app to stand in the noisy app marketplace, then the secret to the … [Read more...] about Predictive Analytics for Mobile Apps: The Comprehensive Guide
Enhancing your Development with Kotlin
Right since it was announced in Google IO 17, Kotlin has been a big hit among developers and many are now switching their development from traditional Java to Kotlin. My aim is that after reading this article you start using Kotlin for your daily tasks or wherever you have been using Java. So let's start! (Note we might cover some core Java concepts in this article) With help … [Read more...] about Enhancing your Development with Kotlin
Open Mobile & Digital Experience Summit
The Open Mobile & Digital Experience Summit brings together 400+ Chief Digital, Product, Marketing officers from America's most powerful and innovative brands to shape how we can create personalized digital and mobile experiences that impact and add value to customers beyond a transaction 2019 will bring together 400+ leaders who are ready to be a part of the same … [Read more...] about Open Mobile & Digital Experience Summit
