Everybody keeps talking about how great big data is “ particularly for marketing. And, of course, it is great. It offers some fantastic opportunities, as has been shown over and over again. This is particularly true as the Internet of Things comes online, which offers an ocean of new possibilities. The thing is, if you don't handle your big data carefully, then it can do a lot … [Read more...] about 6 Incredibly Costly Big Data Marketing Mistakes
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Mobile Payments: Are They More Secure Than Credit Cards?
With all the buzz that's been surrounding our online privacy, cybercrime has become an important issue in everyday life. After all, we trust our most sensitive information to many different websites, believing that they have the safeguards in place to keep our private information private. Unfortunately, our data isn't safe at all ”a fact that's made clear by the large number of … [Read more...] about Mobile Payments: Are They More Secure Than Credit Cards?
How IoT Could Affect Our Daily Routine
The Internet of Things may very well have been named when someone was really at a loss for words. But whatever the name of the new wave of tech, it appears that IoT is on everyone's radar. The Internet of Things refers to the connectivity of all elements involved in human lifestyle. Think refrigerators, coffee machines and maybe even the oil burner. Just like TVs now come … [Read more...] about How IoT Could Affect Our Daily Routine
Five Ways How Big Data is Applied in Russia
Everybody heard about Big Data, but a relatively small number of people knows what it means and how we can actually use it. Those who know can build their business around Big Data to optimize the spendings and forecast the behavior of their clients. The meaning behind Big Data The amount of digital data is growing every year. According to IBS the total number of data stored in … [Read more...] about Five Ways How Big Data is Applied in Russia
7 Proven Keys to Securing Your IoT Integrated Environment
In a recent study in 2016, Gartner estimates that 6.4 billion connected devices will be used by companies worldwide. By 2020, it will top 20 billion. The increasing use of IoT devices in our corporate networks brings the promise of unparalleled coordination and productivity. But it also brings the promise of multiplied threat vectors and vulnerabilities. Companies must react … [Read more...] about 7 Proven Keys to Securing Your IoT Integrated Environment
