The rise of mobile has helped the growth of digital data beyond imagination. Within just a span of few years, mobile devices through its broad spectrum of diverse apps became the largest contributor to the fast accumulating volume of digital data. On the other hand, insights derived from data analytics continued to help mobile apps address and engage users better and garner … [Read more...] about Why Big Data is Such a Big Deal for Mobile?
mobile big data
Four Guidelines How To Approach Mobile Big Data
By the end of 2013, 1.4 billion smartphones will be in use by consumers from around the world. Around 2015, Gartner predicts that more tablets will be sold than PCs worldwide and in 2017 1.75 tablets will be sold for every PC. The growth of smartphones is not only in the Western world. 75% of all new smartphones will be sold in Africa and Asia. The mobile era is upon us and … [Read more...] about Four Guidelines How To Approach Mobile Big Data
