Retailers are under tremendous pressure because of channel proliferation, fickle consumers, increasing price sensitivity and lack of brand loyalty. In order to attract new customers and retain existing ones, retailers must understand customer tastes, trends, buying patterns and tune merchandise assortments accordingly. Here are a few reasons why building a 'Customer Centric … [Read more...] about Sort it Out. The Need for Customer Centric Merchandising Assortments
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Big Data & Analytics for Banking Summit, Hong Kong
2016 was an action-packed year for entrepreneurs: with the potential offered by big data and advanced analytics tools, many have certainly changed the way they used to analyzing the market and make decisions. Some of the trends are expected to grow even quicker in 2017. At the Big Data & Analytics Innovation Summit taking place at the'InterContinental Grand Stanford … [Read more...] about Big Data & Analytics for Banking Summit, Hong Kong
Goal Setting Guide: Retail Resolutions for 2017
We set personal resolutions for the New Year, so why shouldnt we do the same in our businesses? Retailers around the world are spending this time reflecting on the previous 12 months and setting the goals that will ensure 2017 is an even better year. If youre having trouble ruminating on your goals, take some inspiration from retailers around the world. Boost Your Use of … [Read more...] about Goal Setting Guide: Retail Resolutions for 2017
The Top 7 Big Data Trends for 2017
It is the end of the year again and a lot has happened in 2016. Googles AlphGo algorithm beat Lee Se-dol in the game of Go, Blockchain really took off and governments around the globe are investing heavily in smart cities. As every year, I will provide you with the big data trends for the upcoming year, just as I did for 2014, 2015 and 2016. 2017 promises to be a big year for … [Read more...] about The Top 7 Big Data Trends for 2017
How to Use Lead Scoring Models to Plan Your Communication Strategy
As lead generation methods become increasingly sophisticated, its no longer enough for sales teams to generate a lead and pass it on to the marketing department. Sales agents need to be clearer about lead scoring models. Marketers need to analyze and qualify leads based on the lead score and align their strategy depending on the stage of the customer journey where the lead is … [Read more...] about How to Use Lead Scoring Models to Plan Your Communication Strategy
