Digital real estate is the hottest thing in town at the moment. Last year, the sales of digital land topped $500 million on the fourth biggest platforms, and there were multiple million-dollar digital real estate deals in, for example, Decentraland, Axie Infinity, or The Sandbox. With $85 million in sales in January this year, we can expect 2022 to be a record year for digital … [Read more...] about Why Buying Million-Dollar Digital Real Estate Does Not Make Sense
Metaverse
What is the Metaverse, and How Will It Change Society?
Any sufficiently advanced technology is indistinguishable from magic." - Arthur C Clarke, 1973 Now that we are at the dawn of the metaverse, this will become truer than ever before. Although the metaverse is currently only as far as the internet was at the end of the 1990s, in the coming years, thanks to the convergence of technologies, the metaverse will arrive at an … [Read more...] about What is the Metaverse, and How Will It Change Society?
From eCommerce to iCommerce; How the Metaverse Will Revolutionise Shopping
As we step into the metaverse, the next iteration of the internet will create an entirely new channel for brands to connect with their consumers. Where the internet ushered in the eCommerce era, the metaverse will start the Immersive Commerce, or iCommerce, era, and many brands are already exploring creating unique experiences in the metaverse. Digital products will become the … [Read more...] about From eCommerce to iCommerce; How the Metaverse Will Revolutionise Shopping
A Quick Study of the Evolving Future of Blockchain Technology in 2022
According to Statista, in 2021, the global blockchain market crossed approximately $6.9 billion worth. In 2022, numbers are expected to cross a threshold of $11.54 billion by the end of the year. Within the last three years, the global blockchain market has expanded with a speed unmatched by any other technology. The value that we mentioned above is compared to the global … [Read more...] about A Quick Study of the Evolving Future of Blockchain Technology in 2022
Why Brands Need to Step into the Metaverse Now
Technology is a glittering lure. But there's the rare occasion when the public can be engaged on a level beyond flash - if they have a sentimental bond with the product' - Donald Draper - Mad Men This quote by Donald Draper is probably one of the most well-known quotes from the show and it still holds true. In today's world, thanks to the tsunami of data, it has become easier … [Read more...] about Why Brands Need to Step into the Metaverse Now
