IntroductionYou have a lot on your plate as a startup or emerging business. You're trying to build the right product, grow your user base, and keep your existing customers happy. You've got a lot of moving parts that all need attention at once-but few are as important as acquiring and retaining customers. As Sam Altman, one of the founders of YC, said, "Growth solves (nearly) … [Read more...] about Data-Driven Startup Growth with Performance Marketing
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Data Visualization in Marketing: 5 Key Steps
Modern marketers are presented with a vast amount of data that requires careful analysis to identify new trends and offer the best customer service. The data could be from within your organization, the market, or competitors. Insight from this data guides businesses in making key decisions - and gaining competitive advantage. But sifting through this sea of unorganized data … [Read more...] about Data Visualization in Marketing: 5 Key Steps
Data-Driven Startup Growth with Performance Marketing
Introduction As a startup or emerging business, you have a lot on your plate. You're trying to build the right product, grow your user base, and keep your existing customers happy. You've got a lot of moving parts that all need attention at once-but few are as important as acquiring and retaining customers. As Sam Altman, one of the founders of YC said, "Growth solves (nearly) … [Read more...] about Data-Driven Startup Growth with Performance Marketing
Voice Marketing: How Will Voice Search Change Marketing
 The voice marketing trend is one of the hottest new trends in marketing. The use of voice search has become more common among businesses and users. Marketers have adopted this technology, from audio recordings to content reading, as a ranking booster for their online businesses. Since the invention of Google Assistant in 2011, the voice search market has gained momentum, … [Read more...] about Voice Marketing: How Will Voice Search Change Marketing
How NFTs Will Transform the Luxury Industry
The luxury industry is not immune to disruption in society and commerce. In fact, it has always understood innovation, has acted accordingly and benefited from its actions. Thus, when blockchain technology came around, the luxury industry quickly embraced the new possibilities it provided. First, as a way to offer provenance into exclusive products and now to offer new ways of … [Read more...] about How NFTs Will Transform the Luxury Industry