Big Data is the term for massive data sets that can be mined with analytics software to produce information about your potential customers habits, preferences, likes and dislikes, needs and wants. This knowledge allows you to predict the types of marketing, advertising and customer service to extend to them to produce the most sales, satisfaction and loyalty. Skilled use of Big … [Read more...] about How Big Data and CRM are Shaping Modern Marketing
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Seven Magnificent Big Data Success Stories
Big data has arrived. Big Data is here for keeps. Big Data is the future. Despite some of the malicious, mendacious and malodorous words of naysayers, sceptics and contrarians, the world of big data and big data analytics is replete with totally amazing and fabulous success stories. Big Data gurus are often accused of not delivering coherent, cohesive and verifiable accounts of … [Read more...] about Seven Magnificent Big Data Success Stories
Three Ways to Successfully Manage Your Marketing Data
Data is at the center of todays marketing strategies essential to driving the right connections with the right people and across the right channels. With the fluidity of data moving in and out of channel systems and consumers interacting with brands through any number of touchpoints, data is constantly changing. Marketers must be extra diligent to proactively manage customer … [Read more...] about Three Ways to Successfully Manage Your Marketing Data
5 Ways to Use Geo-Location Data to Transform Your Retail Marketing Strategy
Mobile has completely transformed the retail landscape. According to Pews October 2015 research, 68% of Americans have smartphones and 45% have tablet computers. Mobile ownership is growing at record speeds, giving retailers unprecedented opportunities to target consumers by their geolocation data. The ability for mobile devices to track and report a persons location in real … [Read more...] about 5 Ways to Use Geo-Location Data to Transform Your Retail Marketing Strategy
5 Ways Big Data is Changing the Gambling Industry
Microgaming was the first online gambling website, launched in 1994. Since its introduction, the gambling industry has come a long way towards full digitalization. Today, when online gambling has become insanely popular, casinos need to acquire advanced big data tools in order to accurately determine the odds and personalize their games for different types of players. Most … [Read more...] about 5 Ways Big Data is Changing the Gambling Industry
