With the vast amount of digital data and analytics available, business owners and marketers can better target their marketing initiatives. Think with Google used big data insights to create meaningful solutions businesses can utilize to increase sales. Through big data research, the researchers at Google found that micro-moments are where business big and small have the best … [Read more...] about How to Use Big Data to Leverage Micro-Moments
marketing
Why Marketers Aren’t Using Big Data to Their Advantage
Marketers love to say they are doing everything they need to get customers, but the truth is, most of them arent. The majority of marketing companies are failing in one HUGE area...big data. Companies realize data is critical in decision making, but a lot of companies arent exactly sure how to use it to its full advantage. Being able to analyze the data and implement it in your … [Read more...] about Why Marketers Aren’t Using Big Data to Their Advantage
Are You Getting Personal? Data-Driven Personalization Delivers 5 to 8 Times the ROI on Marketing Spend
Most marketers are using some type of personalization in their marketing strategies. At this point, we understand that personalization improves experiences and increases engagement. Your customer or prospect will appreciate an email much more that starts off with Hello Tom instead of Hello Valued Customer. (Provided of course that you have the accurate data and your customers … [Read more...] about Are You Getting Personal? Data-Driven Personalization Delivers 5 to 8 Times the ROI on Marketing Spend
The State of Social Media Marketing Key Trends, Strategies, and Statistics to Power Your Marketing
Social media has reshaped our daily lives how we socialize, shop, stay informed, work, research, and spend our leisure time. The number of worldwide social media users is expected to reach 2.95 billion by 2020, which is approximately around a third of the Earths entire population. As of 2016, 78% of the United States population had a social networking … [Read more...] about The State of Social Media Marketing Key Trends, Strategies, and Statistics to Power Your Marketing
Data-Driven Strategies to Optimize Customer Experiences and Increase Conversions
Data-driven marketing, once a novel concept, has become the critical foundation for marketing success. Marketers no longer have the luxury of viewing data as an extra ingredient to integrate into marketing strategies. Data is now the fuel that drives the entire marketing engine. Data tells us who our best customers and prospects are, what messaging they will be most apt to … [Read more...] about Data-Driven Strategies to Optimize Customer Experiences and Increase Conversions
