The premise is simple: use big data collected from customers to achieve better outcomes for businesses. It's a concept that many organizations have taken to heart, especially when it comes to leveraging customer data. As the common thought goes, if you improve the customer experience, you'll have more success now and in the long term. With this in mind, it's no wonder so many … [Read more...] about Why Customer Data Silos May Be Hindering Greater Market Success
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5 Ways Big Data In The Marketing World Will Affect Consumers
Do you ever feel like certain companies are following you around the internet? It's easy to think they know your every thought, but in this particular case, there is a reasonable explanation for why you see them everywhere. That doesn't mean companies don't have so much of your info it would blow your mind. Big data is going to change the way companies operate. In most cases, … [Read more...] about 5 Ways Big Data In The Marketing World Will Affect Consumers
Data-Driven Marketing 2017: 80% of Marketers Agree that Data is More Critical Than Ever
Data is an integral component to any successful marketing or advertising strategy. Once a novel concept, data-driven marketing is now essential for establishing meaningful connections and personalized experiences with today's consumers. In research by the Winterberry Group in partnership with the Global Direct Marketing Association (GDMA), almost 80% of respondents said that … [Read more...] about Data-Driven Marketing 2017: 80% of Marketers Agree that Data is More Critical Than Ever
How Big data & AI are Improving Internet Marketing
Big data is touching our lives in numerous ways. By the year 2020, nearly 1.7 trillion megabytes of new information will be generated every second. The big data revolution is playing a tremendous role in the future of online marketing as well. Here are some ways big data is a boon for the Internet marketing profession. More Granular Approach to Optimization Whether companies … [Read more...] about How Big data & AI are Improving Internet Marketing
How To Better Interpret Big Data
Big data has become a very popular buzzword in the business world. Tons of articles talk about how big data can influence your business decisions and lead to new insights, but how do you interpret your big data? Statistics are notorious for being manipulatable, and raw numbers can be hard to make heads or tails of. Before data can be utilized to improve a business, healthcare, … [Read more...] about How To Better Interpret Big Data
