We are now in the digital era with thousands of gadgets at our hands including tablets, smartphones, digital television, social networks, and e-commerce. Before digital marketing marketers' mission was kind of hard and challenging, they have been required to create captivating and catchy advertisings for TVs, print media, and billboards without any solid knowledge about the … [Read more...] about How Big Data Transformed the Marketing World
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Data in Marketing – The Key to Future Strategy
What do you think when you read the first line of an unsolicited email that begins with the words, "Dear Buyer", or "Dear Manager"? If you have not heard from the company before, or, you are not the manager of anything, then it is even more peculiar. Whatever reputation that company was trying to develop, they've just lost it. Many will delete the email and just conclude that … [Read more...] about Data in Marketing – The Key to Future Strategy
Why Marketing Automation Won’t Work Without Data Quality Measures
Yesterday, actually it was a normal day for me, I again experienced why marketing automation won't work without data quality measures. I attended a webinar by a French marketing automation company who had a really nice tool to track customers on the website and collect leads for further processing. They have put much effort on a rule based engine to segment leads and a state of … [Read more...] about Why Marketing Automation Won’t Work Without Data Quality Measures
Why Marketing Needs Quality Data before Big Data and Predictive Analytics
Recent marketing hype has been about new analytics and big data, and becoming marketing technologists. However, there are some fundamentals which must first be addressed, and a key stumbling block to effective marketing is the general poor quality of data. Data quality is non-negotiable. In a recent study, Britain's Royal Mail Data Services found that the average impact on … [Read more...] about Why Marketing Needs Quality Data before Big Data and Predictive Analytics
What is the Impact of Big Data on Mobile Marketing
Every business in one way or the other has access to data corresponding to their customers, competition, and market. Naturally, to stand out from other businesses and to ensure competitive advantage they need insights from other areas. A customer is equally a social person with a set of habits, preferences, constraints and empathy. So, the business specific data about the … [Read more...] about What is the Impact of Big Data on Mobile Marketing
