In the dynamic trading industry that relies so heavily on trader conversions and retention, traders need to understand what drives customers toward achieving their goals. In order to understand this, traders need to be able to analyze not just digital analytics, but digital behavior over time. When thinking of analytics, it's not simply Google Analytics. Google analytics is … [Read more...] about How Trading Companies are Leveraging Behavioral Analytics to Win Conversions and Retention
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Business of Bots
Business of Bots: AI powered chat and voice bots are leading the way in automating conversation and common customer facing processes to deliver real results in branding strategy, marketing, sales and customer service. 'Attend Business of Bots this October and find out how leading brands such as Staples, Kia, Autodesk, Aeromexico, The Golden State Warriors, American Express, … [Read more...] about Business of Bots
How Big Data is Changing the Music Industry
The music industry has needed a face-lift for a long time. Luckily, the advent of big data might provide musicians with a more successful revenue model. This represents one of the biggest industry shifts that music has seen in decades. Let's explore the possibilities big data currently offers the long-suffering music industry. A New Revenue Model The entire revenue model of the … [Read more...] about How Big Data is Changing the Music Industry
How Will Marketers Use Big Data in the Future?
With the advance of the Internet of Things and AI, the big data landscape for marketers is going to change. The IoT will be generating far more data than businesses are used to seeing. With that, marketing agencies and departments will need to decide which data they'll use and which data is too sensitive to incorporate in campaigns. In other words, as every aspect of our lives … [Read more...] about How Will Marketers Use Big Data in the Future?
How Big Data Transformed the Marketing World
We are now in the digital era with thousands of gadgets at our hands including tablets, smartphones, digital television, social networks, and e-commerce. Before digital marketing marketers' mission was kind of hard and challenging, they have been required to create captivating and catchy advertisings for TVs, print media, and billboards without any solid knowledge about the … [Read more...] about How Big Data Transformed the Marketing World
