It's no secret that marketing has undergone a major transformation since the advent of the Internet. Now that the majority of consumers own a smartphone, Big Data makes it possible for marketers to engage consumers across a variety of touchpoints and influence every stage throughout the buyer's journey. Big Data has, essentially, driven the transformation of marketing from what … [Read more...] about From Art to Science: How Big Data & Analytics Have Transformed Marketing
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How to Overcome the Hurdles of Big Data in Marketing
There are many things to look out for when it comes to big data and how advertisers will use this information in the future. Its impact will be omnipresent. This is why there is a lot of information to examine when it comes to the influence that big data will continue to have on businesses and the way they handle large amounts of information. The force that big data will have … [Read more...] about How to Overcome the Hurdles of Big Data in Marketing
3 Big Data Hurdles Every Omnichannel Marketer Must Face
Unless you've been living under a rock for the past few years, you know that big data is driving the present and future of marketing “ or all business operations for that matter. According to Gartner, the worldwide business intelligence and analytics market is expected to reach $18.3 billion by the end of 2017. For all the potential it offers, the sheer volume of big data is … [Read more...] about 3 Big Data Hurdles Every Omnichannel Marketer Must Face
Why Big Data Has a Lot to Offer for Small Businesses
Even the smallest businesses and newest startups may be able to benefit from the superior insight and real-time understanding that big data may be able to provide. Data analytics is fast becoming a resource that small businesses can no longer afford to overlook, one that may be used in order to improve customer relations, enhance operational efficiency or to gauge the … [Read more...] about Why Big Data Has a Lot to Offer for Small Businesses
How to Unlock the True Potential of Programmatic Ads
In today's world of programmatic ads, about 20% of the ad revenue is contributed by programmatic displays. Currently valued at about USD 10 Billion, this segment is slated to triple in about five years, as more and more companies are investing in this area. However, like most fledgling industries, most companies are still struggling to get grips on Programmatic Advertising. The … [Read more...] about How to Unlock the True Potential of Programmatic Ads
