The origin of the term big data can be traced back to a book by Erik Larson in 1989. However, economists and industry pundits have only started to discuss the impact big data has played in global organisations over the past few years. The impact has been incredible and will be even more significant by the end of the decade. Here are some of the applications brands are using big … [Read more...] about 3 Ways Organizations are Leveraging Big Data Across Different Applications
marketing
Incite Marketing Summit West
The Incite Marketing Summit West is back for its 6th year. Bringing together Chief Marketing Officers from major US and global brands, the event is custom-built to provide in-house marketing executives with all the skills they need to deliver exceptional marketing, track success, and accelerate their own career. With 60+ major brands, 4 tracks on: personalization, content & … [Read more...] about Incite Marketing Summit West
5 Ways of Big Data in the Business Marketing Process
Big data is more than a buzzword today. It has great amounts of data that could well change all facets of life, from boosting healthcare outcomes to help manage traffic levels in metro areas and, certainly making marketing campaigns much more powerful. This is because marketers are using AI and machine learnings more and more to parse great amounts of data to draw conclusions. … [Read more...] about 5 Ways of Big Data in the Business Marketing Process
8 Ways How Big Data Changes Marketing
Today's most successful companies and businesses depend on big data and analyse it to increase the quality of their customer experience. The information stored in the cloud, bookmarked URLs and new data streaming in every second from all over the world accumulate into what is referred to as big data. Business intelligence relies entirely on the analysis and interpretation of … [Read more...] about 8 Ways How Big Data Changes Marketing
How Augmented Reality Will Affect Marketing Campaigns
Often, I write about emerging technologies such as big data, blockchain, IoT and AI. However, other technologies are also increasingly affecting organizations, one of them being Augmented Reality (AR). Thanks to technological advancements, Augmented reality is rapidly growing and is projected to drive billion-dollar annual revenues within the next decade. A Markets and Markets … [Read more...] about How Augmented Reality Will Affect Marketing Campaigns
