The value of data-driven Customer Value Management or CVM cannot be underrated. Data and other algorithms/analytics that shape data are an imperative part of customer value management in a telecom company. With enhanced customer expectations, it is up to the ability of telecom companies to provide customers with a seamless experience and to also ensure that they help boost … [Read more...] about Using Real-Time Marketing and Machine Learning based Analytics to Drive Customer Value Management
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5 Data Challenges for Brand and Marketing Agencies
The rapid pace of technological innovation and the sudden emergence of Big Data has left a lot of marketers feeling left behind. In less than a generation, the marketing industry has shifted in a way nearly unprecedented in its entire history. It has gone from a largely intuitive or psychological art to being heavily defined by data, analysis, and science.  This has created … [Read more...] about 5 Data Challenges for Brand and Marketing Agencies
Build a Digital Marketing Empire with the Six Best Digital Asset Management Vendors
An increasing number of digital marketers are realizing the need for a robust digital asset management (DAM) system. It's becoming much more critical for marketers to have easy access capabilities, as well as adequate storage that doesn't hinder findability, for the many files and assets they must manage on a daily basis. This is especially true for growing companies. Digital … [Read more...] about Build a Digital Marketing Empire with the Six Best Digital Asset Management Vendors
Big Data for Better Marketing or Better Data for Big Marketing?
Big data is not just a fad, it can make all the difference to make your marketing efforts meaningful and successful. To substantiate, big data analytics can increase a company's ROI to as much as $200 billion globally. Yet, a whopping 87% of marketers still believe that data is the most underutilized asset in their organization. Such huge amount of untapped data can contribute … [Read more...] about Big Data for Better Marketing or Better Data for Big Marketing?
How Big Data is Improving Jewellery Business Efficiency and Marketing
Did you know that in today's digital world, over 2.5 zeta bytes worth of data is already in existence? It's no wonder the term 'big data' is becoming one of the latest buzzwords in the technology world, referring to huge data volumes that flood a business on a daily basis “ in structured and unstructured formats. Thanks to the digital revolution, over 5 billion people globally … [Read more...] about How Big Data is Improving Jewellery Business Efficiency and Marketing
