Conversational Interfaces such as Voice Interfaces and chatbots are replacing customer care executives that used to solve our queries on long, unending calls. They are the new age assistants who are revolutionising the way brands interact with consumers. Some businesses have chatbots or other conversational UIs as their primary mode of interaction with their online traffic due … [Read more...] about Conversational UIs: Rise of Chatbots
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Insurance Customer Engagement Europe 2018, 19 – 20 June, London, UK
Insurance Customer Engagement Europe 2018 (19-20 June, London, UK)'will be placing the customer at the forefront of all conversations; reimagining the insurance marketing, acquisition and retention cycle to build lifetime customer engagement. The insurance industry is entering an age of disruption and digital transformation as well as a more demanding customer than ever … [Read more...] about Insurance Customer Engagement Europe 2018, 19 – 20 June, London, UK
How Big Data Plays a Big Role in Politics
Like it or not, politics today would not be what it is without big data and analytics. Our current president won the office through a close relationship with Cambridge Analytica, in which the analytics firm conducted analysis of raw data on the electorate. This analysis informed Trump's strategy. According to Trump campaign executive director Michael Glassner, the data came … [Read more...] about How Big Data Plays a Big Role in Politics
The Link between Good SEO and Big Data
According to latest statistics, at the moment we have around 7 Zettabytes of data on the internet. And that number is increasing as we speak. So, where's all of this data coming from? Simply put, we all create tons of data every day. For instance, we upload 576,000 hours' worth of video on YouTube every day; Facebook has around 1.3 billion active users daily, who post pictures … [Read more...] about The Link between Good SEO and Big Data
The State of Digital Advertising and Trends that Shape its Future
A decade ago, digital advertising was nothing more than a banner ad placed on a website. Today, the internet is accessible everywhere we go, on our tablets and mobile phones. This has spurred tremendous growth in digital advertising. Digital spending is now the single largest US advertising. Facebook and Google control much of this spend. Facebook's ad revenue is projected to … [Read more...] about The State of Digital Advertising and Trends that Shape its Future
