Creating Profitable & Engaging Packaging Offerings With Insights Into The Latest Consumer-Driven Packaging Trends & Innovations:'Recycling & Sustainability Attention-Grabbing Packaging Packaging Functionality & Formats Messaging & Marketing Packaging Innovations A One Day Conference & Networking Event, 16th May 2018,'Asia House, Central … [Read more...] about The Consumer-Driven Packaging Trends & Innovations Day
marketing
How Big Data Is Refining Brand Messages
Big data is becoming even more important for businesses, in practically all areas of business development and management. By the end of 2017, 53 percent of companies were either using or intending to use big data for major decisions, with increased representation in telecom and financial services industries. But data isn't just about making more accurate financial projections … [Read more...] about How Big Data Is Refining Brand Messages
Will AI and Virtual Reality Make Your Marketing Campaigns Irrelevant?
Rapid advancements in the fields of virtual reality and artificial intelligence could dramatically change the nature of marketing campaigns over the next decade. Just as social media has become integral to people's lives, VR and AI could soon be just as commonplace. Where consumers go, marketers must follow, but when is the right time to jump on board? Take a peek at how other … [Read more...] about Will AI and Virtual Reality Make Your Marketing Campaigns Irrelevant?
From Analog to Algorithms The Evolution of Marketing in Retail
As someone who loves retail and the technology behind it, looking back at how things were done in the past, really lets me appreciate how far we have come. Consumers no longer see a distinction between online and offline shopping. Whether it's searching on a laptop, browsing main street shops or hanging out at the mall ” it's all shopping. This evolution of shopping behaviour … [Read more...] about From Analog to Algorithms The Evolution of Marketing in Retail
3 Ways Big Data Will Transform Marketing In 2018
The Big Data Market has been anticipated to cross $203 Billion by 2020, and the progress so far goes in complete sync with the prediction. While the enterprise of today is struggling hard to cement a stature in these highly competitive setups, emerging technologies have finally earned their due and are being unlatched to their potential. Marketing has always been a flexible … [Read more...] about 3 Ways Big Data Will Transform Marketing In 2018
