Until recently, the growing popularity of images on social media and in consumer communication has been widening a gap in marketers' capability to analyze consumer sentiment and preferences. Now this gap is soon to close as image analysis technology finally gives digital platforms the gift of sight, enabling marketers to monitor not only consumer chatter, but also huge volumes … [Read more...] about Image Analysis in Marketing: See How it Can Make a Difference
marketing
Big Data and Advertising: A Match Made in Heaven
The success of advertising has and always will be directly tied to a company's ability to target the right people with the right message. Sometimes it works and other times it doesn't, but thanks to big data analytics, most companies are getting higher and more consistent returns on their investments than they ever did in the past. How Big Data is Changing Advertising In the … [Read more...] about Big Data and Advertising: A Match Made in Heaven
How the Crossroads of Creativity and Big Data Will Impact Digital Marketing
In the past, two most important forms of marketing were the B2B (business-to-business) and B2C (business-to-customer). The major flaw of these two systems lay in the fact that it generalized the receiving side of your messages and formed them into two incoherent, non-homogenous groups. In other words, while B2C methods promised to get a great response from your customers, … [Read more...] about How the Crossroads of Creativity and Big Data Will Impact Digital Marketing
What Are the PPC Trends to Know in 2018?
With technology advancing so much and so fast, 2018 is set to be a year of big changes when it comes to PPC and SEO. The development of the Internet of Things (IoT) and the integration of Artificial Intelligence (AI) or automation in search engines means that the internet will never be the same again. In order to stay ahead of the game with optimisation and ads, it's important … [Read more...] about What Are the PPC Trends to Know in 2018?
Brand Marketing Summit NYC 2018 (24-25 October)
The Summit is the most senior meeting for Marketing, Digital and Social Media leaders from Big Brands. The summit is unique in that is focuses on big brand marketers offering a platform for 500+ CMOS/ VPS to discuss how we must deliver impactful interactions that deliver a clear brand purpose and narrative. Be a part of the conversation with confirmed CMOs/SVPs from Target, … [Read more...] about Brand Marketing Summit NYC 2018 (24-25 October)
