Marketing is hard enough when there are no set rules. But when click fraud muddies the waters, marketers find themselves struggling to stay afloat. Click fraud is an insidious practice that has been a thorn in the sides of digital marketers for years. Click farms in countries like Russia and India hire workers to click on ads repeatedly, gaming the system and creating false … [Read more...] about How Companies Can Use Conversation Bots to Stop Click Fraud
marketing
Business of Bots
Join 300 of your peers to learn'cutting-edge best practices in building, designing, implementing, and managing a high-performing bot for your company. The Business of Bots Conference, happening'February 5 - 7, 2019 in San Francisco, is the premier 3-day conference, bringing together top influencers powering the chat and voice bot ecosystem. Over the course of 3 … [Read more...] about Business of Bots
How can using big data improve your marketing?
Big data ushers in a new age of insights. Marketing benefits from this especially because it is trying to achieve personal connections on a mass scale. It is impossible for a human to go through each data point in a population of millions and decipher what is most important. Tools like artificial intelligence and data mining software help marketers effectively achieve their … [Read more...] about How can using big data improve your marketing?
How Automation is Impacting the Digital Marketing Experience
The Truth About Automation in The World of Digital Marketing: Don't Make These Mistakes! Customer engagement has been described as the experience of all of a consumer's contacts with a business's services, brand and products. While powerful customer engagement has been proved to generate significant outcomes ”more sales, more loyalty and more customers ”a lot of companies keep … [Read more...] about How Automation is Impacting the Digital Marketing Experience
Event Marketing Summit
Our Event Marketing Summit lands in NYC this 2018 to create a 2-day thought-provoking summit allowing you to create new friends whilst discussing the most relevant and interesting topics within the marketing and event space. This will be the first Event Marketing Summit hosted in New York building on previous ventures but now we look to really dig into the ever-growing event … [Read more...] about Event Marketing Summit
