According to IBM, the world collectively creates each day, 2.5 quintillion bytes of data, and 90% of the existing data has been produced over the last two years alone. Big Data is the sheer enormity of information that users generate every second of every day, both online and offline. Big Data can be any type of data, including but not limited to: Sensor data Text / audio / … [Read more...] about The Future of Content Marketing Infused With Big Data Analysis
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Data: When Less is More
Aviation, automobile and even train companies spend significant amounts of money annually reducing the weight of their products. Take the aviation industry, for example, millions of pounds are invested each year into R&D to reduce the weight of their plane's components and structures while maintaining the relevant strength properties and functionality. The plane thus … [Read more...] about Data: When Less is More
Brand Marketing Summit West 2019
The Brand Marketing Summit West brings together Chief Marketing Officers and marketing leaders from the world's biggest and most recognisable brands. Custom-built to provide in-house marketing executives with all the skills they need to deliver exceptional marketing, track success, and accelerate their own career. The most beneficial event of the year: benefit from 60 expert … [Read more...] about Brand Marketing Summit West 2019
Savage.Z
We will be joined by 150 marketers from B2C brands looking to engage the single largest up-and coming consumer group on the market, Generation Z. Generation Z is expected to hold 40% of consumer power by 2020. To tackle marketing challenges, Savage.Z will give practical tips on winning with this new generation. It's about going back to the basics of what events are about and … [Read more...] about Savage.Z
How Marketers Can Use Big Data To Adapt To Competition
Making it on the modern marketing scene isn't easy, especially since competition is hotter than ever these days. To survive and thrive as a robust business in the 21st century, you need to be tapping into the power of data so that you can continuously adapt to the competition whenever the going gets tough. By collecting intelligence on others in your industry, you can retrofit … [Read more...] about How Marketers Can Use Big Data To Adapt To Competition
