When somebody talks about blockchain, most of us usually think about Bitcoin or cryptocurrencies in general. It is only natural “ after all, this technology lies at their foundation. However, there is so much more about it “ blockchain will dramatically change and already changes all industries, from banking to insurance. It is not just a fad “ the technology is rapidly getting … [Read more...] about Blockchain in Digital Marketing: Transparency, Targeting and Consumer Control
marketing
CryptoFin Conference 2019
BLOCKCHAIN & ALTERNATIVE FINANCE CONFERENCE IN NORTHERN EUROPE If you want to keep pace with the times or take interest in innovations and blockchain technology, as well as in alternative opportunities for financial instruments and the future of the banking sector, then you can't miss this event. At the two-day CryptoFin conference, the best speakers are … [Read more...] about CryptoFin Conference 2019
VIbe Marketers Fest 2019
VIBE MARKETERS FEST Smart Marketing with Technology, Innovation & Intelligence Emergence of digital technologies and platforms has brought about a paradigm shift in consumer behaviour, compelling marketers to adapt accordingly. The convergence of marketing and technology now presents limitless possibilities. The 2nd Annual Vibe Marketers Fest Middle East will deep dive … [Read more...] about VIbe Marketers Fest 2019
6 Ways Blockchain Revolutionizes Digital Marketing
Blockchain technology is often associated with bitcoin and cryptocurrencies that are not only disrupting the financial sector but transforming the way various industries do business. Blockchain is a decentralized technology, which is considered to be the next huge wave in technology. It has everything documented and verified, allowing decentralized communication between … [Read more...] about 6 Ways Blockchain Revolutionizes Digital Marketing
Why Location and Demographic Data Play an Essential Role in Predictive Analytics for Marketing
For most of the past century, marketing was far more of an art than a science. Marketers made decisions primarily off of intuition. Their models have shifted markedly in recent years, as big data plays a more important role in customer outreach and engagement. Predictive analytics is taking data-driven marketing to the next level. Brands can use predictive analytics to get a … [Read more...] about Why Location and Demographic Data Play an Essential Role in Predictive Analytics for Marketing
