A topic of growing importance, Marketing analytics, plays a crucial role in identifying business opportunities and improving operational excellence. At a time, when the value and power of data is tremendous, marketing analytics is important for marketers, more than ever before, to overcome their challenges and benefit from big data. As a matter of fact, the global marketing … [Read more...] about Marketing analytics and why is it important?
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How dirty data affects your business and how to cleanse it
Clean data is the backbone of modern-day businesses. B2B and B2C companies rely heavily on their customer contact data to ensure that the marketing message reaches the target audience at the right time. It helps them achieve an edge in their respective markets. However, a lot of organizations fail to comprehend that their customer data can decay rapidly and result in massive … [Read more...] about How dirty data affects your business and how to cleanse it
How AI is Changing the Marketing Landscape
AI ”artificial intelligence ”is set to become the core of marketing strategies from 2020 onwards. The current global situation has impacted how businesses work ”and the changes are likely to continue into the future. With digital marketing strategies being strongly affected, the focus for businesses has had to adapt. While social media and SEO content has its place, AI is where … [Read more...] about How AI is Changing the Marketing Landscape
Advantages of Data-driven Marketing Over Traditional Marketing
With the technological advances in big data and how we collect, process, and analyze it, marketing as we know it has changed through the years. Data-driven strategies have pushed the envelope when it comes to predicting customer behavior and adapting approaches accordingly. It allows for the creation of relevant experiences that are tailor-made to address customer demands and … [Read more...] about Advantages of Data-driven Marketing Over Traditional Marketing
How Big Data Can Successfully Drive Digital Easter Marketing Campaigns?
Easter isn't exciting only for the families. It excites retailers as well. It is the best time for them to make some extra cash. Shoppers are ready to spend some serious cash over Easter. From decorations to baked items, clothing brands to cellular companies, its time for everyone to grab some extra sales and achieve their Easter sales target. If you are a retailer, you must … [Read more...] about How Big Data Can Successfully Drive Digital Easter Marketing Campaigns?
