We're never too far from experiencing some form of marketing automation. There's likely to be some form of automated email in your inbox right now from a recruiter who left you a voicemail or a company that's attempting to retarget you after a purchase you made six months ago. There might even be an email from a clothes store asking if you're still interested in buying that … [Read more...] about How AI and Automation is Changing The Way Businesses Personalise Their Communications With Clients
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How to Start Leveraging the Power of AI in Your Small Business
Are you thinking of incorporating AI in your small business? You are taking the right step. Studies have shown that AI can boost business productivity by 40%. And it is anticipated that the global AI market will reach almost $60 billion by 2025. But how do you start leveraging the power of AI? The right place to start is to dig into your business problem. Do you face difficulty … [Read more...] about How to Start Leveraging the Power of AI in Your Small Business
How to Use Big Data to Perfect a Marketing Plan
Ask any sports executive, and they'll tell you that the biggest and most important shift in recent years is from using gut instinct to data for making important decisions. With so much information flowing around during the current digital age, you need to use this approach when it comes to your marketing strategy. Marketers in every industry and sector are using analytics and … [Read more...] about How to Use Big Data to Perfect a Marketing Plan
SEO, Data Science & Correlative Analysis For Google Organic Traffic
This article will touch on how data science can be used in SEO and look at how useful correlative analysis should be used during the content creation process. For those not familiar with these topics, there will be examples and pictures but as should be expected when covering any complicated topic, the scope of the article will be limited to the main purpose. It always bothers … [Read more...] about SEO, Data Science & Correlative Analysis For Google Organic Traffic
Marketing analytics and why is it important?
A topic of growing importance, Marketing analytics, plays a crucial role in identifying business opportunities and improving operational excellence. At a time, when the value and power of data is tremendous, marketing analytics is important for marketers, more than ever before, to overcome their challenges and benefit from big data. As a matter of fact, the global marketing … [Read more...] about Marketing analytics and why is it important?
