A forward-thinking conference for the modern marketer seeking explore the latest marketing trends and strategies to expand their knowledge. On 18 August, Digital Marketing World Forum (#DMWF Asia); is set to bring together over 1000+ senior digital marketing professionals across Asia in a fully online event environment. Providing great insights and practical 'how-to' advice … [Read more...] about #DMWF Asia – Digital Marketing World Forum
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How Big Data Analytics is Influencing your Digital Marketing Strategy?
As the number of internet users is more than ever, digital marketing has become quite competitive. It is not that easy to achieve the best results with just implementing a mediocre digital marketing strategy. The size or the type of your business doesn't matter for your target audiences. They hold your brand to a higher standard and thus, expect a personalized experience, one … [Read more...] about How Big Data Analytics is Influencing your Digital Marketing Strategy?
Top 7 Ways AI Has Transformed Marketing
When people mention artificial intelligence, some of us think of robots taking over the world. The reality, however, is much more sober and grounded. AI is now here, and it's helping the same humans it tries to mimic. AI is in your home, updating your grocery list while also booking you an Uber. And it's in your workplace, as well. AI has been used for quite some time now, and … [Read more...] about Top 7 Ways AI Has Transformed Marketing
Does Data Validation Help E-Commerce Players Succeed?
In today's world, many businesses prioritize building an online presence over opening a brick-and-mortar retail outlet. Nasdaq estimates that by 2040, 95% of all purchases will be made online through e-commerce websites and applications. Everything from office stationery to gold jewellery is available online. Given the many advantages of the online world, one would assume that … [Read more...] about Does Data Validation Help E-Commerce Players Succeed?
Marketing by The People: Could 2021 Become The Year of User-Generated Email Content?
For as far as marketing has come in the 21st Century, it's reassuring to know that customers still know best. In an age where building trust is more important than ever for businesses, could 2021 become the year of user-generated email content? Email marketing has remained a significant way for businesses to retain customers and generate some loyalty among users. Even as GDPR … [Read more...] about Marketing by The People: Could 2021 Become The Year of User-Generated Email Content?
