Market research, an essential part of each modern business strategy, enables organizations to study how customers behave. It allows for forecasting trends that help make informed decisions to increase customer satisfaction and competitiveness. Meanwhile, thanks to the consistent development in artificial intelligence (AI) and big data analytics technologies, today's market … [Read more...] about The Future of Market Research: How AI and Big Data Are Transforming Consumer Insights
market research industry
Transforming Big Data to Competitive Intelligence for Achieving Competitive Advantage
Organizations strive to gain a competitive edge in their industry by several means like strongly orienting their leadership strategy, empowering their branding strategies, and importantly nurturing technology-based competitive strategy. To perform the last aspect, they have to spend their time and resources in large-scale data gathering and analytics of competitive … [Read more...] about Transforming Big Data to Competitive Intelligence for Achieving Competitive Advantage
Will Big Data Mark The End Of The Market Research Industry?
Big data is disrupting the world, society and all industries. One industry that will definitely notice these waves of change is the market research industry. The new big data startups, that are founded everywhere around the world, can be viewed as the new, but improved, market research agencies. Consequently, the market research industry as we know it today will seize to … [Read more...] about Will Big Data Mark The End Of The Market Research Industry?
