Did you know that 84% of marketing databases are barely functional? NetProspex analyzed hundreds of companies, thousands of files, and over 61 million records for their Annual Marketing Data Benchmark Report. The findings were an eye-opener: 64% of records did not include a phone number. Only 35% of emails were classified as functional. 88% of business records analyzed were … [Read more...] about 4 Tips to Whip Your Marketing Data into Shape
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Why Information Governance is Like Diet and Exercise
Whenever Im asked to speak about Information Governance, I tell the audience that InfoGov is a lot like diet and exercise. Everyone talks about how they should do it, but many dont actually begin, until something bad happens, and they have no choice but to get started. But like diet and exercise, InfoGov can be implemented more effectively and efficiently if its done … [Read more...] about Why Information Governance is Like Diet and Exercise
The Dirty Dozen Risks: Using Information Governance to Improve Information Security
No entity can completely safeguard itself from a data breach. Although that fact could lead many CIOs, CSOs, CISOs and even the few chief information governance officers to anxiety and despair, they should take heart. There are low-cost steps that can be taken as part of a good information governance program to substantially reduce an entitys risk of breach and position it for … [Read more...] about The Dirty Dozen Risks: Using Information Governance to Improve Information Security
Consider this: Big Data is not Data Warehousing
Hold this thought: To paraphrase the great Bob Hoffman, just when you think that if the Big Data babblers were to generate one more ounce of bull**** the entire f****** solar system would explode, what do they do? Exceed expectations. I am a mild mannered person, but if there is one thing that irks me, it is when I hear variations on the theme of Data Warehousing is Big Data, … [Read more...] about Consider this: Big Data is not Data Warehousing
Do You Have a Love-Hate Relationship With Your Data?
Cant live with it? Cant live without it? Has your relationship with data seen better days? When the business is ticking over nicely, and data is fresh, everyones content and happy. They can get on with their work, free from the burden of decrepit databases and phone numbers that never connect. But then the honeymoon period ends, and the relationship needs work. Its getting … [Read more...] about Do You Have a Love-Hate Relationship With Your Data?
