The luxury industry is not immune to disruption in society and commerce. In fact, it has always understood innovation, has acted accordingly and benefited from its actions. Thus, when blockchain technology came around, the luxury industry quickly embraced the new possibilities it provided. First, as a way to offer provenance into exclusive products and now to offer new ways of … [Read more...] about How NFTs Will Transform the Luxury Industry
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7 Consumer Brands Reinventing Marketing in the Metaverse
Only a few weeks ago, many had never heard of the metaverse, but since Mark Zuckerberg announced the rebranding of Facebook to Meta at the end of October, the metaverse is all over the news. Yesterday, also Microsoft announced their journey into the metaverse, and in the coming weeks, all Big Tech firms will probably follow in some way or another. The more companies that … [Read more...] about 7 Consumer Brands Reinventing Marketing in the Metaverse
