With consumers more connected than ever, retailers must constantly shift strategies to keep up with consumers ever changing needs and preferences. Mobile seems to be the holy grail of marketing this year, social is more imperative than ever, and multi-channel and omni-channel strategies are expected of every retailer who wants to keep up with todays consumers. Just as notable, … [Read more...] about How Retailers Can Use Right Time Marketing
knowledge
The Industrial Internet and the Need for Industrial Data Science
It has perhaps somewhat prematurely been called the sexiest job of the twenty-first century, but whether you buy into the Big Data hype or not, data science is here to stay. The media purport the image of the data science artiste: a data bohemian who lives among free, like-minded spirits in lofty surroundings, and who receives sacks of money in exchange for genuine … [Read more...] about The Industrial Internet and the Need for Industrial Data Science
Why Big Data Is Still In Its Adolescence!
There exists a viewpoint that big data has achieved maturity. From my perspective, there is still room to grow. Traditional data management and data integration approaches continue to undergo changes that are disrupting and altering product offerings, or resulting in entirely new product offerings. Big data oriented analytic use cases are evolving rapidly, which will continue … [Read more...] about Why Big Data Is Still In Its Adolescence!
How the Internet of Things Is Driving a Knowledge Revolution
Think about a few things in your life right now. It really doesnt matter what they are, as long as you interact with them daily. They could be your phone, your shoes, your watch, your car, your refrigerator, your garage door openeryou get the idea. What do all of these things have in common (besides you, of course)? Well, at the moment, they may not have much of anything in … [Read more...] about How the Internet of Things Is Driving a Knowledge Revolution
6 Benefits of Data Modeling in the Age of Big Data
In dealing with Big Data, youve probably heard the term data modeling being used as a core concept in dealing with large amounts of data. Its a term you should be familiar with, and in this column, well explore what it is and, more critically, why its important. Data modeling is a branch of specialization in and of itself, and while this article will introduce you to the basic … [Read more...] about 6 Benefits of Data Modeling in the Age of Big Data
