Investors both big and small tend to go over a companys financials before making the decisions to buy or sell. These fundamentals are a tried and true method to help guarantee gains, yet the rise of big data offers a promising new way for investors to find returns. Mining troves of data with computer programs in hopes of finding meaningful patterns and information could be the … [Read more...] about Can Big Data Make You a Better Investor?
investments
Big Payoffs for Big Data Investments
With steadily increasing hype and an on-going promise that Big Data will solve untold commercial challenges and unanswered questions, how seriously are business taking it and what progress are they making with its implementation, staffing and resulting benefits? MBN Solutions carried out research and questioned 135 participating companies and in excess of 120 senior executives … [Read more...] about Big Payoffs for Big Data Investments
Analysis Reveals Dramatic Rise in UK Tech Investments
Data has always played a crucial role when deciding on investments, trying to understand funding trends and emerging industries or products. Luckily, relevant data is readily available online one of our favorite databases being Crunchbase, the most comprehensive source for startup activity. But how do you make sense of large datasets in order to quickly recognize trends and … [Read more...] about Analysis Reveals Dramatic Rise in UK Tech Investments
Real-Life Examples of Companies Using Data-as-a-Service to Boost Revenue
Weve talked at length recently about the benefits of using Data-as-a-Service (DaaS) to target in-market consumers. DaaS is a process that leverages the modern data ecosystem and real-time data analytics to create a customized always on dataset. It is completely changing the game for todays marketers, fueling customer acquisition and retention strategies for marketers across all … [Read more...] about Real-Life Examples of Companies Using Data-as-a-Service to Boost Revenue
Are You Ignoring Your Data? You Should not – You Are Sitting on a Goldmine!
Have you heard the saying, data is the new oil? Heres a great quote by Davis Buckingham: Data is the new oil. We need to find it, extract it, refine it, distribute it and monetize it. In fact, this comparison has been made before in 2006 by marketing commentator Michael Palmer: Data is just like crude. Its valuable, but if unrefined it cannot really be used. It has to be … [Read more...] about Are You Ignoring Your Data? You Should not – You Are Sitting on a Goldmine!