Booking a hotel has become really easy in the past years. There are multiple booking engines that make it very simple to book the right hotel for your stay. Great customer experience is vital for these booking websites, as the competitor is quite often just one click away. Therefore, Hotels.com is using Big Data to create the best customer experience to ensure that visitors … [Read more...] about How Big Data Can Upgrade the Customer Experience
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The Next Frontier for Predictive Analytics in Travel and Hospitality
Technology is enabling hotels, airlines, car rental companies, cruise lines, online travel agents (OTAs) and quick serve restaurants (QSRs) to deliver delightful experiences to their customers. It is also allowing these companies to monetize their data, particularly in the unseen middle layer of the travel and hospitality industry. This middle layer is comprised of merchants, … [Read more...] about The Next Frontier for Predictive Analytics in Travel and Hospitality
Why Hotels Should Apply Big Data Analytics To Provide a Unique Guest Experience
For luxury hotels, it is all about exceeding the expectations of their guests. The single most important aspect for hoteliers is to provide a great experience and ensure that their guests are satisfied. During their guests customer journey massive amounts of data are generated and hoteliers can now improve their high-quality service even more with a well-thought Digital … [Read more...] about Why Hotels Should Apply Big Data Analytics To Provide a Unique Guest Experience
InterContinental Hotel Group Became A Service-oriented Data-Driven Organisation With Big Data
With 4.602 hotels across the globe and 675.982 hotel rooms, the InterContinental Hotel Group is collecting massive amounts of data across its seven brands. Since a few years, IHG has embraced the use of advanced analytics. They moved from a structured dataset with about 50 variables in it to a big data solution analysing both unstructured and structured data in real-time. Today … [Read more...] about InterContinental Hotel Group Became A Service-oriented Data-Driven Organisation With Big Data
How Big Data Will Lead The Way In The Travel Industry
The global travel industry is expected to grow to 10% of Global GDP by 2022, or an annual revenue of around $ 10 trillion. A massive industry that can become a lot more efficient when Big Data is thoroughly implemented in every aspect of travel. In the past years large steps forward have been made and for many consumers, travel without Big Data would be impossible or at least … [Read more...] about How Big Data Will Lead The Way In The Travel Industry
