Data stewardship is not all about limiting risk. It is also about delivering outstanding customer experiences and driving engagement. According to the findings in "The New Rules of the Road: Marketing Data Governance in the Era of Big Data a study by Winterberry Group in collaboration with the Direct Marketing Association (DMA) to accomplish the goals centered on the customer, … [Read more...] about 5 Tips for Big Data Governance and your Customers
governance
The Data Quality Tipping Point
Whatever your business sector, data is your most valuable asset. Along with the machinery and stock you hold, data and insights hold the key to profit and growth. But it has the unique ability to unite every department, and every function. It can reveal problems in processes, drive productivity among your staff and ensure everyone is singing from the same hymn sheet. Like any … [Read more...] about The Data Quality Tipping Point
Data Valuation: Is Your Big Data Worth Zero or Trillions?
Almost every entity is, or is becoming, a digital enterprise. Todays information economy mandates nothing less. Entities are making tremendous investments in order to exploit the vast amounts of data Big Data that are constantly being generated by the Internet of Things (IoT), social media platforms, websites, and other sources. As confirmed by a recent Capgemini EMC Big Data … [Read more...] about Data Valuation: Is Your Big Data Worth Zero or Trillions?
Tracking All The Things You Need To Analyze
As the Internet of Things (IOT) continues to gain momentum, there is a critical component to success that is missing today. While Ive written about the power of the Analytics of Things (AOT), without addressing some tactical issues regarding the registering, tracking, and retiring of the things we want to analyze, we wont be able to get where we need to be. We need to be in a … [Read more...] about Tracking All The Things You Need To Analyze
The Industrial Internet and the Need for Industrial Data Science
It has perhaps somewhat prematurely been called the sexiest job of the twenty-first century, but whether you buy into the Big Data hype or not, data science is here to stay. The media purport the image of the data science artiste: a data bohemian who lives among free, like-minded spirits in lofty surroundings, and who receives sacks of money in exchange for genuine … [Read more...] about The Industrial Internet and the Need for Industrial Data Science
