Healthy and sick patients alike turn to lab tests to measure exactly whats going on inside their bodies. Similarly, both successful and struggling companies can use data (the marketing equivalent of a lab test) to measure which of their content pieces bring the greatest health to the company. Data has weighed heavily on the minds of marketers over the past year. Informatica … [Read more...] about The Google Analytics Data You Need for a Dynamite Content Strategy
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How Deep Learning Affects SEO
Google is always up to something new and fascinating, and one of the things that they have been working on is the evolution of Google Search from machine learning to something more. Originally, a group of Googles engineers worked on the search engines recognition of synonyms. With users inputting different words interchangeable with one another, Google would implement its … [Read more...] about How Deep Learning Affects SEO
4 Ways Big Data is Altering the SEO Landscape
Big data is changing so many industries and SEO is in no way excluded from this. In fact, big data is making notable inroads in this industry. So, lets take a look at some of the ways its being used to optimise searches. Big Data Offers Deep SEO Insights Google and the other search engines focus on breaking apart content into quantifiable data. This makes it easier for a … [Read more...] about 4 Ways Big Data is Altering the SEO Landscape
How Hadoop Has Truly Revolutionised IT
This is the story of how the amazing Hadoop ecosphere revolutionised IT. If you enjoy it then consider joining The Big Data Contrarians. Before the advent of Hadoop and its ecosphere, the IT was a desperate wasteland of failed opportunities, archaic technology and broken promises. In the dark Cambrian days of bits, mercury delay lines and ferrite core, we knew nothing about … [Read more...] about How Hadoop Has Truly Revolutionised IT
What Data Technologies Are Used by Unicorn Companies?
As of January 2016 theres around 145 known Unicorn companies these are companies that are private with a valuation in excess of US $1bn you can see the full list of actual companies on Fortune and follow the funding on Crunchbase. We thought it would be interesting to find out what technologies were popular on these $1bn+ privately valued companies. Where Do Unicorns Host … [Read more...] about What Data Technologies Are Used by Unicorn Companies?
