It's no longer business as usual in the retail industry. It's not enough to know your customers and to provide them with the best services and products. One tiny piece of information --where the customers are -- is the game changer. Retailers can use location data to obtain this information. Location data refers to the trajectories of people and objects. In the retail industry, … [Read more...] about How to Use Location Data to Get Ahead of the Competition
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How the Insurance Industry Uses Mobility Data?
Barely recovering from the financial crisis and facing disruption from new technology, the insurance industry has to leverage on information outside of their organization to compete in today's economy. With the global economy still struggling to recover from the financial crisis, insurers have been fighting to maintain policy numbers amidst low-interest rates. Life insurance … [Read more...] about How the Insurance Industry Uses Mobility Data?
Location Data in the Financial Services Industry
Facing increased regulation and disruption from new technology, banks and financial institutions who want to maintain their competitive edge need to leverage on mobility data. Perhaps the biggest challenge facing the financial services industry today is the constantly changing expectations of consumers. With customer service standards set by tech giants like Apple and Amazon, … [Read more...] about Location Data in the Financial Services Industry
Why Mobility Data in the Retail Industry is Important
Just how do major retailers use mobility data to stay competitive in this fast paced industry? Read on and adopt these methods for your retail store today. Mobility data refers to the trajectories or locations of people and objects. In the retail industry, the movement of shoppers and prospective customers are of particular interest. This is commonly referred to as footfall, … [Read more...] about Why Mobility Data in the Retail Industry is Important
5 Ways to Use Geo-Location Data to Transform Your Retail Marketing Strategy
Mobile has completely transformed the retail landscape. According to Pews October 2015 research, 68% of Americans have smartphones and 45% have tablet computers. Mobile ownership is growing at record speeds, giving retailers unprecedented opportunities to target consumers by their geolocation data. The ability for mobile devices to track and report a persons location in real … [Read more...] about 5 Ways to Use Geo-Location Data to Transform Your Retail Marketing Strategy
