Most discussions around AI, Big Data, and IoT revolve around the benefits they can offer to businesses. Running a more data-driven company is certainly a noble goal, and it is one of the smartest ways for businesses to stay competitive in today's business world. We know that using this technology can provide business leaders with the exact data they need for smarter and more … [Read more...] about How to Effectively Connect AI Tech to Your Customer’s Online Experiences
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How Automation is Impacting the Digital Marketing Experience
The Truth About Automation in The World of Digital Marketing: Don't Make These Mistakes! Customer engagement has been described as the experience of all of a consumer's contacts with a business's services, brand and products. While powerful customer engagement has been proved to generate significant outcomes ”more sales, more loyalty and more customers ”a lot of companies keep … [Read more...] about How Automation is Impacting the Digital Marketing Experience
How Virtual Reality can take Animation to Next Level
Virtual Reality (VR) is slowly, if not stealthily taking over the world. Offering users immersive worlds, VR promises to transform the ways that we entertain ourselves. VR helps to make older media new again as it breathes life into the standards we have become accustomed to. The medium is finding applicability into many differing fields such as gaming, training material and … [Read more...] about How Virtual Reality can take Animation to Next Level
A Look at the Role of Big Data in SEO
The concept of big data can seem a bit elusive to most people. There are thousands of possible applications and just when you think you have a grasp on it, something changes. But from a business and marketing perspective, it's important that you recognize how big data is related to SEO. Google: The World's Largest Data Corporation It's impossible to separate big data from SEO, … [Read more...] about A Look at the Role of Big Data in SEO
They Know What You’re Watching (And Why You’re Watching it)
It wasnt long ago that the entertainment industry had virtually no information on the end consumers of its products. A studio would create a television show, which would then be transmitted over the airwaves or through a satellite or cable feed. Even the broadcasters had virtually no information on which consumers watched what content. Outside of high level ratings and survey … [Read more...] about They Know What You’re Watching (And Why You’re Watching it)
