On many occasions, companies have real problems in responding to the changing market and customer needs. Although we know that adaptability is not the only secret, productivity and anticipation are often necessary. Increasingly, digitalisation is a necessary step for positioning, but it is not enough. That is why we refer to digital maturity when we believe that the company is … [Read more...] about Digital Maturity: keys to business success
digital analytics
Cloud Transformation Champions, Online EU
Are you struggling through digital transformation and all the cloud options available to you? This event is for you. Are you a cloud expert? This event is for you. Did COVID force you into an expedited digital transformation and you are still working out issues? This event is for you. Cloud Transformation Champions, Online, is taking place on December 1 - 2, 2020 will bring … [Read more...] about Cloud Transformation Champions, Online EU
Big Data: A Rising Star in a Digitized Landscape
Big data seems like it's on everyone's lips nowadays. Does it really live up to the hype? Only when it's in the right hands, it seems. The value of big data is very much like gold: less valuable in its raw form, and only able to live up to its highest potential in the hands of a very skilled goldsmith. Similarly, big data might be worth something in an apprentice analyst's … [Read more...] about Big Data: A Rising Star in a Digitized Landscape
The Integration of Billboard Advertising and Digital Marketing
Advertising is the concept of creating awareness about a brand, product, or event. Its application has evolved over the years from simple paper posters on the streets to wooden boards, billboards, radio, TV and now online digital advertising. While some of the methods used to advertise in the past continue to fade, some remain relatively important to businesses looking to … [Read more...] about The Integration of Billboard Advertising and Digital Marketing
How Marketers Can Use Big Data for Digital Marketing Success
Marketing plays a significant role in the success of any business, that offers a relationship between customer and organisation. Hence, it is very important to have strong marketing strategies to understand the market, competitors, customers and more. For that, companies need to focus on big data. Marketing without data is like driving with your eyes closed. - Dan … [Read more...] about How Marketers Can Use Big Data for Digital Marketing Success
