Big data is a big deal. According to Forbes, enterprises are willing to spend on big data app development to handle the sheer volume of information created by day-to-day business operations. Almost 40 percent of these apps are customer facing, with companies focused on capturing more data and leveraging unstructured data to produce actionable insight. Yet the road from adoption … [Read more...] about Big Data, Bigger Mistakes? Avoiding Bad Data Management Decisions
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The Advantages of Product Intelligence For Your Company
While the PR on Big Data suggests that it is the newest and holiest grail for strategists, marketers, product developers, and business decision-makers of all stripes, a new hybrid intelligence is emerging from the smoke and mirrors -- one that may be prove to be a little more practical and actionable: Product Intelligence. What makes Product Intelligence interesting to us as a … [Read more...] about The Advantages of Product Intelligence For Your Company
