Big data is everywhere and more and more products are getting sensors and collect data. Thanks to the quantified-self movement, there are so many (free) apps that collect a lot of information of users. However, in the world of Big Data nothing is for free. Free products or services that are offered to users are paid for with data and it is unclear who owns that data from then … [Read more...] about In The World of Big Data, Nothing Is For Free
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Rocket Fuel Uses Artificial Intelligence To Improve Advertising
Company Rocket Fuel Address 350 Marine Parkway Marina Park Center Redwood City, CA 94065, USA Founders George John, Richard Frankel & Abhinav Gupta Founded March 2008 Funding $ 76.6 million Employees 375 Website www.RocketFuel.com Rating 8 bits  Launched in 2008, Rocket Fuel uses artificial intelligence to improve advertising for companies. They are the … [Read more...] about Rocket Fuel Uses Artificial Intelligence To Improve Advertising
InterContinental Hotel Group Became A Service-oriented Data-Driven Organisation With Big Data
With 4.602 hotels across the globe and 675.982 hotel rooms, the InterContinental Hotel Group is collecting massive amounts of data across its seven brands. Since a few years, IHG has embraced the use of advanced analytics. They moved from a structured dataset with about 50 variables in it to a big data solution analysing both unstructured and structured data in real-time. Today … [Read more...] about InterContinental Hotel Group Became A Service-oriented Data-Driven Organisation With Big Data
Will Big Data Finally Turn CRM Into Something Truly Valuable?
Customer Relationship Management involves a companys interaction with current and future customers. It is a combination of all customer contact moments and it is used to provide a better customer service. CRM has always involved data, but most of it used to be structured data such as contact information, latest contacts, products bought etc. With the Big Data techniques it is … [Read more...] about Will Big Data Finally Turn CRM Into Something Truly Valuable?
Big Data Startup Datoscala Is A Big Data Consultancy Firm.
Company Datoscala Address Mar Elias, Beirut - Lebanon Founders Mohamad Barada, Ali Rebaie, Mohamad Karnib & Bahia Halawi Founded January 2012 Funding $ 0 Employees 10 Website www.datoscala.com Rating 2 bits  Datoscala is a new company that was recently launched out of Lebanon and with that they are one of the few big data startups out of the MENA region. … [Read more...] about Big Data Startup Datoscala Is A Big Data Consultancy Firm.
