French advertising company Publicis and American advertising company Omnicom have decided to merge in order to gain economies of scale and to be able to compete with digital based advertising companies such as Google. Online advertising is bigger then ever and big data applications shift the role of the traditional advertising to highly targeted online and mobile advertising. … [Read more...] about How Will Big Data Impact Advertising Video
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How Etihad Airways Uses Big Data To Reach Its Destination
Etihad Airways is the flag carrier of the United Arab Emirates and it was founded just 10 years ago, in 2003. Based in Abu Dhabi, the United Arab carrier flies to 89 destinations over the world, operating over 1200 flights per week with 73 airplanes to more than 55 countries carrying 10 million passengers annually around the world. Their goal is to be a truly 21st century, … [Read more...] about How Etihad Airways Uses Big Data To Reach Its Destination
The Body As A Source Of Big Data – Infographic
The healthcare industry will generate vast amount of data and part of that is because treatments such as an MRI scan or a mammogram require large data files. This infographic provides an interesting perspective on big data in the healthcare industry. Infographic courtesy of NetApp … [Read more...] about The Body As A Source Of Big Data – Infographic
How Big Data Can Help The Developing World Beat Poverty
The amount of data created is not only growing in the developed world, also the developing world is experiencing rapid growth in data creation. However, a large part of the data created in the developing world has a different origin than in the rest of the world: the developing world is progressing rapidly to the mobile era and is largely skipping the desktop and wired era. … [Read more...] about How Big Data Can Help The Developing World Beat Poverty
The Privacy Concerns Of Predictive Analytics – Video
Predictive analytics offers a lot of advantages for organisations to predict behaviour and drive decision-making. Predictive analytics can create a lot of value for organisations and consumers. However, there are also privacy concerns, especially when sensitive information is used. For example, predicting which employees are likely to quit their job and deliver that information … [Read more...] about The Privacy Concerns Of Predictive Analytics – Video
