The airline industry has always been known for creating a lot of data and for airline companies the potential benefits when applying big data correctly are tremendous. From the moment a customer books a flight until the moment the airplane is in the air, data is continuously being created and this data can be turned into information to improve your travel journey and improve … [Read more...] about How Your Travel Journey Can Be Improved With Big Data
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Why Marketers Should Stop Worrying And Start Loving Big Data
Big Data offers a lot of possibilities and opportunities for marketers to start making a lot of money based on their data. Successful marketers have figured out how to use big data to squeeze billions for marketing and help their companies grow. This infographic, developed by … [Read more...] about Why Marketers Should Stop Worrying And Start Loving Big Data
The Dangers Of Becoming Too Data-Driven – Video
Susan Athey, Professor of Economics at Stanford Graduate School of Business, discusses in this short video how data-driven organisations still require to exercise intuition and judgement to ensure that short-term results don't override long-term interests. … [Read more...] about The Dangers Of Becoming Too Data-Driven – Video
IBM Sensemaking And Privacy In The Big Data Realm
IBM Chief Scientist, Jeff Jonas has been working for the past several years on a project code name G2 but later title Sensemaking. It is a big data analytics project which seeks to take all of the disparate data that enterprises get from various sources and make sense of it so that relevant action can be taken. Jeff's analysis show that companies often have information … [Read more...] about IBM Sensemaking And Privacy In The Big Data Realm
Entertainment Network ESPN Is Wins The Game With Big Data
The Entertainment and Sports Programming Network (ESPN) is a global cable and satellite television channel based in the United States. It is owned by The Walt Disney Company (80%) and the Hearst Corporation (20%). As of August 2013, almost 98 million American households receive ESPN. Each of these households pays $ 5 a month, totaling around $ 6 billion in annual revenue, … [Read more...] about Entertainment Network ESPN Is Wins The Game With Big Data
